google nest | vogue 73 questions

The opportunity: Presence in Culture


While key retail seasons for the hardware category often equate to traffic-driving marketing and media, past research has shown upper funnel creative helps drive conversion, which was our task for Google Nest.


The idea: Nesting, In Vogue


Leverage a past successful partnership franchise with Vogue’s 73 Questions, to integrate the product in the wildly popular YouTube franchise and rising celebrity homes. Starting with a fresh doorbell delivery of Blueberry Ricotta pancakes to the ever-affable Dan Levy, hotly in the zeitgeist for Schitt’s Creek.


results

Drove 7 points lift in consideration, 2x views

Role

strategist, creative director, producer, pancake deliverer (see above)