target | back to school
The opportunity: make it easy
Back to school shopping is as difficult as ever. With a million options and zero time to do it, parents are strapped. To retain it’s market leader position in the category, Target just needed to simply give Mom the confidence she can get everything she needs on trend, under budget and one place.
The idea: you got this
You got this! A simple affirmation that boasts the best of Target.
results
Combined with some aggressive promotion strategy, successfully drove campaign and sales metrics from YoY
Role
copywriter
